In the 1950s, it was said that when an elderly woman died, the "flour and shortening" business lost a customer, while when a young woman married, the cake-mix industry gained one. In short, two ...

Becoming an awe-inspiring baker might not be as difficult as you think. All you need is one ingredient to upgrade boxed cake mix in a way that makes you the go-to for get-togethers or family birthdays ...

Imagine a homemade cake mix that kickstarts a dizzying variety of cakes. Caroline Wright's latest cookbook, Cake Magic! ($17.95, Workman), delivers on that dream. With a make-ahead dry mix as a base, ...

As an avid baker, I’m tired of being embarrassed to admit that I am a huge fan of cake mix. There’s no doubt that homemade cake has superior flavor, but there's also no denying the ease of a quick and ...

Chewy and chocolatey, these Cake Mix Chocolate Chip Cookie Bars bake quickly and cut cleanly into perfect squares for snacking or sharing.

The next time you use a cake mix, you might chuckle — or groan (as I did) — thinking about how this staple of American kitchens was first marketed to women. A molasses company, O. Duff and Sons, ...