The Longhorns are national leaders in NIL strategy.

College football is changing, and the programs that adapt the smartest, not just the fastest, are the ones that will win. One of the biggest areas of change is recruiting. NIL and the transfer portal ...

College conferences should follow the NFL’s plan and create conference matchups annually instead of setting the opponents ...

The Big Ten’s lackluster schedule this week exemplifies a problem facing the conference: Not enough teams are testing themselves outside of league play. The Big Ten prides itself on having a nine-game ...

Paul Finebaum discussed why major nonconference college football games could disappear in the future due to playoff expansion ...

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The brand is increasing its media spend this season by 20% as it looks to connect with football diehards and combat sliding consumer demand. Modelo is doubling down on its college football strategy as ...

College commissioners and athletic directors should take notes during the NFL's schedule release. They could learn a thing ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...