Asda has launched a new slogan – ‘Get the Asda price feeling’ – as part of a television ad campaign airing this month. The new tagline “aims to showcase that Asda price means more to customers than ...

Online and mobile advertising have traditionally focused on click-through rates and online traffic but, as retailers become more aware of the need to provide an omnichannel rather than single channel ...

UK retailer Asda has appointed advertising strategy officer Mark Sinnock as its marketing director, strategy. Sinnock, currently chief strategy officer at Fallon, the retailer’s advertising agency, ...

Asda’s George clothing brand has today launched a new advertising campaign which highlights its plan for “weather-proofing the nation” and reacts to unseasonable conditions. The ‘Wear your summer’ ...