On Aug. 12, Taylor Swift announced her 12th original studio album, The Life of a Showgirl and a sparkly orange era on her website.

The news was preceded, in typical TAS fashion, by a few big hints: First came a post from Taylor Nation, the official Instagram account of Swift’s management team, with a 12-image carousel of the singer in orange ensembles, to the sweet strains of 2020’s “August.” The caption? “Thinking about when she said ‘See you next era…’”

Taylor Swift is known for dropping Easter eggs in her songs and leading up to new album releases — but which of her album announcements has been the most elaborate? Swift made her music debut in 2006 with her self-titled record,

Taylor Swift's latest revelation about her love of sourdough has fans making connections to NFL mascots and Eras Tour dates, with some Swifties now convinced she'll be performing at the halftime show during Super Bowl LX in 2026.

That’s not the only fermented hint. The mascot of the San Francisco 49ers, host of the Super Bowl next year, is Sourdough Sam, a miner who “brings the bread with him during a hard day’s work of digging in gold mines.” Swift also made it a point to share that she gave Kelce two loaves of sourdough to take to training camp.

Her interview on “New Heights” was a revealing look at how Swift thinks about business and art. It’s been a week for Taylor Swift. First, she announced that her next album, Life of a Showgirl, is coming in October.