Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

Turnarounds are never easy, especially when dealing with a massive company with a powerful brand like Starbucks. The huge run ...

Starbucks CEO Brian Niccol has simple plans for reviving the company ... alternative milks starting Nov. 7 at locations owned ...

Starbucks' leadership team has undergone changes since Niccol took over. In September, the chain announced that North America CEO Michael Conway was retiring, and that the company would not fill ...

Brian Niccol, the struggling company's new CEO, on Thursday shared his vision of Starbucks becoming "a ... owned and operated cafes across North America. The option to pick oat, soy or coconut ...

“The reusable red cup giveaway is available however you order, whether ordering in the Starbucks store, in the drive-thru, on ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more ...

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 ...

Starbucks CEO Brian Niccol on Wednesday told ... fell for the third straight quarter in North America. The Seattle-based company’s strategy to drive demand through promotions and improved ...

Since taking the helm in September, Niccol has been trying to refocus the company with his "Back to Starbucks" plan, which ...

Beginning with the release of its holiday menu on Nov. 7, Starbucks will no longer charge customers extra for soy, oat, ...

Starbucks CEO Brian Niccol said the company ... earnings release that its results were "driven by softness in North America’s revenues in the quarter." The U.S. in particular saw a 6% decline ...