The German retailer hopes its repositioning efforts will inspire growth after it claimed the UK conglomerate is ‘undervaluing ...

McDonald’s is taking a “hard look” at its marketing calendar, as its CEO admits the brand has been “jumping around” on ...

Aiming to have the biggest societal impact possible, the Alzheimer’s Society is using its Effie award-winning strategy to ...

The takeaway business is aiming to recruit more new customers and drive more frequency, as it seeks to expand into new ...

The Marketing Society has appointed Jeff Dodds, CEO of Formula E, as chair. Dodds has experience spanning both marketing and ...

Marketers’ obsession with the shiny new toy is causing them to lose sight of whether the martech they are buying is needed or ...

Rob Angell is Professor of Marketing at the University of Stirling, where he researches and teaches about digital marketing, ...

Brands admit their organisation has mispriced creator fees. Around half (45%) of marketers and those in procurement believe ...

The appointment comes amid a wider revamp of the Sparks loyalty programme, focused on a “pounds, not points” approach.

Price promotions are favoured by B2C firms, while B2B brands are targeting higher base prices, new Marketing Week data ...

Goodwood Festival of Speed is renowned for its quintessentially British country estate setting, but the group is now betting ...

As advertisers sought more short-term solutions during the US administration’s trade negotiations, budgets for search and online display increased in Q1. UK advertising spend climbed 8% to a total of ...