The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ...

Cinnamon Toast Crunch today launched its latest campaign, “Must Cinnadust,” per details shared with Marketing Dive. The effort finds the General Mills cereal brand taking the creative concept of its ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...