Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

POP MART has unveiled a new two-storey standalone store at Resorts World Sentosa (RWS), marking the Southeast Asian debut of ...

Global sportswear giant Under Armour has named K-pop sensation BOYNEXTDOOR as its newest global brand ambassadors. The ...

Lau Pa Sat is turning Singapore's hawker culture into a playable experience this National Day through a new integrated ...

Despite continued cost-of-living pressures, younger Singaporeans are spending more than they were a year ago, while retailers ...

For years, Australian brands have eyed Asia as the ultimate growth frontier. Today, that conversation has move past why to ...

Global communications consultancy Ruder Finn Asia has appointed Chung Kai (CK) Lim (pictured) as chief AI officer, AI product ...

Australian frozen yogurt brand Yo-Chi has promoted Miranda Ho to the newly created role of head of creative and social for ...

TLC Worldwide has appointed former Monks managing director for Southeast Asia Munas van Boonstra as managing director for ...

KFC Singapore is extending its brand beyond the dining table with the launch of "KFC SWAGS", a new lifestyle merchandise ...

K-culture is no longer just creating fans. It is reshaping how brands market Korean products globally, according to a new ...

Lendlease Malls is expanding its "You won't believe it's trash" (Y.W.B.I.T.) campaign into a year-round sustainability ...