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Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...

As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, ...

Consumer electronics brand Samsung has launched a campaign to spotlight the ‘Sketch-to-Image’ feature of its Galaxy Tab S10 ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 ...

The consolidation of Omnicom and Interpublic Group (IPG) has sent ripples through the advertising industry, sparking both ...

Articles written by Pratyush Sinha ...