Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.

Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.

Success in Amazon SEO lies in balancing comprehensive keyword indexing with compelling sales copy. Although Amazon has become increasingly “pay-to-play,” especially in competitive categories, ...

Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions ...

Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rollout may take up to 1 ...

LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and complete. It started on December 12, 2024 and completed about 6 days later on ...

Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.

The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.

Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.