The transition comes as MSNBC breaks off from its current parent company, Comcast NBCUniversal, and moves into Versant, an independent media company.

MSNBC transformed into the newly named MS NOW on Saturday morning, as the network splits from parent company Comcast. “Don’t adjust your settings,” Jonathan Capehart, co-host of The Weekend, told viewers shortly after 7 a.

White House press secretary Karoline Leavitt is forcefully pushing back against MS NOW's report that President Donald Trump was mulling the firing of FBI Director Kash Patel.

While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured. MSNBC kept its name for 29 years even after its founding partner Microsoft gave up its stake in the network.

Stephanie Ruhle, Ali Velshi, Katy Tur and Brandy Zadrozny sit with The Hollywood Reporter for a discussion about the changes coming to the channel formerly known as MSNBC.

MSNBC will complete its transformation and rebrand as MS NOW as part of its corporate separation from NBC News following Comcast's decision to spin off its cable networks.

Rachel Maddow will host a live event in Los Angeles next month tied to her latest podcast, Rachel Maddow Presents: Burn Order. The MS NOW event will take place at 5 p.m. PT on Dec. 14 at the Orpheum Theater in Los Angeles.

Senator Mark Kelly (D-AZ) ripped Trump, telling host Rachel Maddow that his rhetoric "incites others" to political violence as the Trump Pentagon investigates. The post Mark Kelly Blasts Trump on MS Now Amid Probe: ‘Incites Others’ to Political Violence first appeared on Mediaite.