The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

Mattel, the company behind Barbie, has partnered with OpenAI to develop and produce toys with the help of artificial ...

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...