Mattel apologizes and pulls its line of 'Wicked'-themed dolls from stores after misprinting its website link, sending consumers to an adult film site.

Mattel is "taking immediate action" after social media users noticed a glaring mistake on the packaging for the company's new line of “Wicked” dolls.

Recall incoming? Stickers over the website? What are the odds these boxes end up being worth anything?’ one person posted

Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched “Wicked” dolls.

A misprint on the packaging for Wicked character dolls manufactured by Mattel led consumers to visit an adult website, rather than the movie's website, according to The Hollywood Reporter. Mattel issued an apology for the error on Sunday (Nov.

A few missing keystrokes turned out to be a horse of different color for Wicked fans who picked up dolls based on the upcoming big-screen adaptation of the popular 2003 Broadway musical. The URL on the boxes of Mattel’s Elphaba and Glinda dolls directed fans,

Mattel recently released the singing dolls ahead of the release of the Wicked movie starring Cynthia Erivo and Ariana Grande.

Something wicked this way comes on the packaging of Mattel’s “Wicked” movie dolls. But it’s not the website for the highly-anticipated film adaptation of the Tony-winning musical, starring Cynthia Erivo and Ariana Grande.