The world of competitive video gaming, known as esports, has gained a massive following over the years. Estimated to generate over $1 billion in revenue for 2021, the popularity of the esports ...

Esports have grown exponentially in recent years both in terms of audience and profits as brands have found there an opportunity to massively reach their targets. In 2020, the eSports audience ...

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Next week, advertising and media executives will meet for the first-ever Gaming Summit at AdWeek. This new event will look at how brands can reach people through gaming and other interactive ...

Telling real stories with authenticity and an innovative spirit through esports has been a challenge for brands, say two panellists at Campaign360. Ferdinand Gutierrez, co-founder and CEO of Ampverse, ...

NEW YORK — The Interactive Advertising Bureau’s PlayFronts returned in-person Wednesday, bringing with it a raft of publishers, platforms and brands evangelizing about the power of video games as a ...

Valued at around 403 billion yuan in 2022 (US$450 million), online gaming in China has doubled within six years. And eSports—as well as increased participation by women in gaming and eSports—have ...