Online auctioneer eBay introduced a new feature that allows customers to post want ads for items they are looking to buy on its Web site. The launch of the "Want It Now" feature represents a departure ...

Banner ads may be passé, but don't tell that to eBay. The leading online auction site has begun selling the ads to some of its top sellers and plans to expand the program to those particular sellers ...

Three years ago, eBay rebooted its advertising business after stepping back from a five-year alliance with Yahoo, initially established as a way to offset Google’s growing influence online. “[2011 was ...

An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of PPC experts had ...

Following pressure from shareholders to offload noncore business units, eBay Inc. will reportedly sell its online classified ad unit in a deal worth nearly $9 billion. The Wall Street Journal reported ...

Since its split from PayPal – and the $925 million divesture of its enterprise technology business last summer – eBay has been relatively silent. But judging by its latest quarterly earnings in late ...

EBay is overhauling its advertising approach by building up its internal sales team at the same time it is ending deals with outside sales, per Recode. Another change for the e-commerce bidding site ...

EBay Inc. has launched a free classified advertising site in the United States, an experiment the online auction company says could lead to new sources of revenue. By The Associated Press SAN ...

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eBay is building out an in-house advertising team and cutting ties with an outside ad firm, Triad Retail Media, to move sales in-house after working together since 2010. The company also plans to ...