Betty Crocker has launched a limited-edition, must-have swag collection in support of its iconic 'SuperMoist' cake mixes. The ...

Betty Crocker has saved many family celebrations from this fate with its line of Super Moist cake mixes, whether it’s baking ...

Betty Crocker Unleashes Spooky New Collab for Limited Time originally appeared on Parade. Betty Crocker is conjuring up a new collaboration with one of the most iconic characters of all time, but it's ...

NEW YORK -- General Mills Inc. is recalling two flavors of Betty Crocker cake mix sold in the U.S. and one flavor sold in Canada because they use flour that was recalled earlier because it could ...

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Betty Crocker Launches 'Comforting' New Bakery-Style Cookie Flavor originally appeared on Parade. Betty Crocker is giving fans a new cookie flavor so "delicious" that the company promises it'll make ...

This isn’t the first time Betty Crocker’s gone a little wicked. Last year, the company released two color-changing baking mixes in honor of the first movie: Mix-to-Reveal Cupcake Kits and Cookie Dough ...

In 1921, the boys working on a promotion in the marketing department of General Mills put their heads together. Their mission: to create the perfect woman, an icon for housewives everywhere to trust ...