Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Whether you are starting a business or refocusing your plans, a mission statement can help guide the process. A mission statement tells employees, customers and vendors how you will achieve your ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission: Engage ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission, vision ...

Taglines and mission statements are two ways companies can express their business model, goals or promote themselves using a few words or a phrase. Both are important, but they differ both in audience ...

When I became president of West Elm, the company had a narrow design vision. It was like that Henry Ford quote: “Any cus­tomer can have a car painted any color that he wants–so long as it is black.” ...