Rebel Daughter is positioned as a way to refresh how Under Armour talks to the "modern athlete," from in the gym to on the street, with women at the center.

Editor’s note: Kaarin Vembar is obsessed with the luxury and apparel markets. She also has a sassy mouth so her managing editor decided to give her a column in an attempt to harness insight for ...

It’s no surprise that the big sports brands embrace competition — it’s part of their DNA. So as Lululemon and Alo continue to make inroads among female consumers, the other brands are not handing the ...

As the all-conquering U.S. women’s national soccer team prepares to defend its trophy in Australia and New Zealand starting Saturday, sportswear brand Under Armour UAA has made its own play for the ...

When the University of South Carolina and the University of Notre Dame women’s basketball teams step out on the court today to compete in the Oui Play Classic in Paris, they’re going to look a little ...