Jaguar doesn't need a new logo, it needs a new mindset entirely ... Jaguar should focus on what people know -- and love -- the brand for: wild sports cars like the V8-powered F-Type, and big ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup.The 102-year-old ...

These critics pointed out the irony that by making the Jaguar’s logo simpler, the company essentially is copying the trend of others simplifying their logos, too. Besides all of this ...