Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

While 2029 may seem too far away to be concerned about, the reality is that time will fly, and businesses that don’t cater to future generations can go extinct. Self-made billionaire Nikhil Kamath ...

Generation Alpha is becoming one of retail’s most influential audiences long before they have independent spending power.

Need a fast pass to Gen Alpha slang? No cap, this will help you keep up. So I called on a true expert: Arieh Smith, the linguistics-loving YouTuber whose viral video of a speech delivered almost ...

Kids are using the word “choppleganger” online and at school. Here’s what it means, where it came from and what parent's ...

Los Angeles — John Campbell is a senior vice president at Walt Disney Co. who oversees streaming ad sales. He also coaches his second-grade daughter's basketball team and recently asked her teammates ...

Gen Z and Gen Alpha are creating new challenges and opportunities for sports leagues and teams courting their fandom. The NBA ...