I read a great article in a recent issue of Fast Company, titled No Accounting for Design? that I urge all marketers to read. The article profiles Whirlpool's highly-regarded, much-talked-about, ...

Moser, Whirlpool’s head of design, along with engineer Frayer ... component is of crucial import to its work. He said the process not only allows the company to see its products’ myriad ...