The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Researchers study atomic-scale color centers in crystals to engineer qubits that transmit quantum data as photons or phonons.

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But that doesn’t mean colors are subjective.

never-before-seen color called olo—but most of us still won’t be seeing it anytime soon. Last Friday, a team of researchers published their discovery in Science Advances. In the journal ...

What would we see? This week, researchers reported in the journal Science Advances that by using precisely aimed laser light, they were able to selectively target just one of the three types of ...

"It was like a profoundly saturated teal … the most saturated natural color was just pale by comparison," said Austin Roorda, a professor of optometry and vision science at UC Berkeley's Herbert ...

But if you turn to science and look at the many ways that researchers think about colors, it becomes harder still. For example, in the field of color science, scientific laws are used to explain ...