Discover how a strong positioning framework can align product and marketing teams, reducing conflicts and driving success.

In the market, positioning can be deployed through product innovation, M&A, pricing or business model, favorable customer experience, speed to market, or exploiting a competitor’s weakness.

We all understand the concept of 'positioning' finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive customer engagement.

The Swiss firm believes its lifestyle and performance positioning, coupled with product diversity, will help it become “the most premium global sportswear brand”.

Currently, market sentiment is extremely negative based on various measures. Net bullish sentiment among retail and institutional investors is at some of the lowest levels on record.