Marketing Strategy - Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and going nowhere fast.

A great brand message has to begin with a positioning strategy based on customer benefits. Learn more about the positioning as foundation of messaging.

When you create awareness of your work and generate interest in it, you can convert that interest into donations. There are two ways to do this: from the bottom up and the top down. Your organization ...

Examples of Positioning in Marketing. Small companies use a number of positioning strategies in marketing. The key is ensuring that all advertising and actions are commensurate with the ...

A positioning statement is about communicating how your brand is different from the competing brands. The purpose behind positioning is to create an appealing image that leverages a brand's unique ...