Matcha has experienced a surge in popularity in recent months, leading to reports of global shortages and price increases. If you haven't been caught up in the craze, matcha is a powdered version of ...

Add Yahoo as a preferred source to see more of our stories on Google. A bowl of green matcha tea with matcha powder and a traditional matcha whisking tool - leolintang/Shutterstock Matcha is a ...

Hojicha, a roasted Japanese green tea, offers a smooth, toasty flavor and is gaining popularity worldwide. Unlike matcha, hojicha is made from mature tea leaves, roasted for a warm, caramel-like taste ...

If you've stepped into a coffeeshop in the last few years, you've probably seen some form of matcha on the menu. Interest in matcha has been steadily on the rise over the last few years — experts ...

Ready to go green? Not literally, of course (so you can delete those visions of donning Shrek make-up) – we mean by getting on board the matcha train. You'll have likely seen a matcha latte as an ...

Matcha has moved well beyond café menus and social media feeds. For a growing number of drinkers, green tea has become part ...

The great debate: Do you drink coffee or matcha in the morning? Sixty-six percent of Americans start their morning with coffee each day, per the National Coffee Association, but drinking matcha has ...

In India, matcha has emerged as a trendy lifestyle aesthetic, with home preparation gaining traction as more people search ...

A U.S. matcha boom is straining Japan’s tea supply chain, while one Shizuoka producer uses solar-powered farming to build a ...

Amid the boom in demand, Japan is no longer the only source. China, Vietnam grow matcha too. India now joins the tiny list, ...

In Seattle, matcha cafes are popping up on street corners. But the industry’s vision for Washington’s role in the tea market ...