What’s a “funnel”? If you’ve been reading Iowa Capital Dispatch’s stories from the Legislature the past couple of weeks, you’ve likely noticed a focus on the “funnel.” Here’s a quick explanation: Q: ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Add Yahoo as a preferred source to see more of our stories on Google. So, what makes these doughy beauties different? Funnel cakes are essentially a long tube of fried dough coiled on top of itself ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Monday kicked off the first funnel week of the 2026 Iowa legislative session. The major deadline funnels down the number of bills that state lawmakers can continue to work on.

NEWS AT FIVE. TONIGHT IS THE CUT OFF FOR IOWA LAWMAKERS TO PASS THEIR PRIORITIES OUT OF COMMITTEE. IT IS THE FIRST FINAL DEADLINE AT THE IOWA STATE HOUSE. ANY BILL THAT WAS UNABLE TO PASS A ...

One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

If the world’s dominant discovery engine is still expanding, how can SEO be dead? It isn’t. What’s failing is the model that ...