Change is hard. Whether it’s a personal change, a business transformation due to a new technology rollout, or a shift in company culture, most people tend to resist change, even when it’s beneficial.

Retail and CPG brands face unique pressures. Margins are thin, consumer loyalty is fickle and supply chains are volatile.

Change management is a multibillion-dollar industry built on the fundamental claim that most people dislike change, and that someone needs to manage that resistance. But after decades of ...

Change isn’t inherently bad, but how it’s implemented and carried out has a huge impact on how employees react to it.