U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad-spending tracking firm WPP’s Kantar Media. The quarter, which also happens to be the ...
Bizcommunity on MSN
Kantar Media Reactions 2025: The great divide
What does this mean for brands?Kantar’s Media Reactions 2025 study, which surveyed over 21,000 consumers and around 1,000 ...
Marketers and consumers prefer seeing ads on different platforms, according to a new Kantar report.
Bizcommunity on MSN
WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate
With Gen Z representing over 60% of Africa’s population under 25, their influence is reshaping marketing, media, and brand ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback