Web surfers have learned to ignore banner ads and click past pop-up ads. But they can't ignore the animated lizard that skitters across the Lycos.com home page with a Saturn sport utility vehicle in ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the ...

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad ...

Far from being an information-age relic that Web surfers glance at without really noticing, banner ads are still powerful tools for building brand recognition. In the book "Digital Impact: The Two ...

A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses, and ...

Banner advertising helps companies retain customers by bringing them back to a company’s Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...