In the U.S, shoppers can search for dresses on Google Search and click any style that includes a "try on" badge. From there, customers can see what that garment looks like on a diverse set of real ...

Queues, bad lighting and awkward mirrors could soon be optional, as Zara’s AI virtual try on tool hits its mobile app.

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

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Eyewear can be so much more than just a pair of vision-correcting lenses sitting on your face. Are you looking for glasses that double as a statement piece, with bold colors and unique shapes? You can ...

Add Yahoo as a preferred source to see more of our stories on Google. Google Shopping’s new virtual try-on feature uses generative AI to give users a virtual fashion expert at their fingertips.

NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, and developer of the award-winning YouCam ...