Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

The metaverse is rapidly emerging, promising to reshape our interaction with technology and offering solid investment potential. Augmented reality (AR) and virtual reality (VR) are the foundational ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

CBS Texas is proud to announce the launch of its state-of-the-art Augmented Reality and Virtual Reality (AR/VR) broadcast studio, making it the only station in the region to offer this groundbreaking ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...

Augmented Reality (AR) and Virtual Reality (VR) are technologies that are rapidly moving beyond science fiction, offering a compelling vision for the future of digital entertainment. These ...

A new premium pair of smart glasses from XReal are powered by its custom-built X1 processor for spatial computing.

If you've been intrigued by virtual reality for a while, there are a number of solid headsets to consider. These are the best ...