A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

Get your Google Analytics in infographic form thanks to Visual.ly By Jenny An Published June 20, 2017 Image used with permission by copyright holder ...

Google Analytics offers the ability to track usage of Web forms, but it's not easy to set up. Formisimo, on the other had, is a new service designed to provide in-depth analytics about website forms.

More specifically, how do marketers use a reliable online tool such as Google Analytics (which provides massive amounts of online customer data) and at the same time properly measure customer actions ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.