LinkedIn is rolling out a suite of new video advertising tools aimed at helping B2B marketers grab attention. Here’s what’s new. First Impression Ads. This full-screen vertical video format lets ...

Underpinning these campaigns is proprietary eye-tracking research TripleLift conducted on Pause Ads - a non-standard CTV ...

The app used eye-tracking and a brand equity framework to determine how its user base responded to branded Commercials on Snapchat.

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

At a time when vertical video is getting a considerable amount of attention, Instagram is quietly testing an old-school ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Advertisers come to Nextdoor to reach ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Teads, the global media platform, HAS announces the launch of Teads Dynamic Vertical Video, designed to drive engagement during key sports moments. Combining AI, immersive vertical video, and Stats ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

FuboTV, the leading sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

The days of the pre-roll video ad are numbered as the digital industry slowly turns its back on this obstructive and ineffective format. Trendsetter Facebook is maintaining its long-held stance that ...