Validity Research Reveals Consumers Let AI Curate Their Inboxes, While Marketers Struggle to Keep Up
For marketers, the uncertainty begins internally. Nearly half report having only a limited or basic understanding of how consumers use generative AI for product discovery and purchasing decisions. At ...
The Massachusetts state Education Department last year commissioned Mathematica Policy Research to do a validity study comparing the Common Core test known as PARCC, created by a federally funded ...
BOSTON, April 14, 2026 /PRNewswire/ -- Litmus from Validity, the all-in-one email marketing success platform, today released its State of Email 2026 report. Based on responses from over 500 marketing ...
Marketers with deeply integrated AI are 75% more likely to achieve top-tier ROI, yet just 12% of organizations have achieved that depth of integration The research shows that advanced AI adopters, or ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results