Capitalizing on a name from its past, Volkswagen is marketing the new compact Rabbit with cheeky Web material and commercials featuring a new logo of the long-eared variety. The Rabbit is being ...

If any car company has a reputation for attention-grabbing ads, it’s Volkswagen. The company’s latest is for the reintroduced Rabbit, and to get that varmint back into America’s consciousness it’s ...

Volkswagen is finally bringing the latest version of its volume sales leader to America, but that’s not the story here. Everyone wants to talk about the revival of the name Rabbit for a car known ...