They would like nothing more than to rectify that in time for the 2025-26 NHL season, if not sooner. To that end, Utah is ...

The fate of an NHL hockey team could well be determined by...a massive cooler brand? Yes, that may sound dramatic. But it's ...

When the Utah hockey team name is finalized, the new branding will likely involve a new mascot. But for the 2024-25 NHL ...

Most Utah Hockey Club fans seem to prefer one name over the rest. Is it the right choice? Tribune columnist Gordon Monson ...

The Utah Hockey Club's attempt to use 'Yeti' as their team name was denied due to potential confusion with the Yeti brand.

The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark the name Utah Yetis.

In June, it was announced that the team would be known as Utah Hockey Club during its inaugural season. "It has always been our intention to let our season one identity as Utah Hockey Club ...

Utah Hockey Club has three months to present more evidence and argue its case to win a trademark for "Yeti" or "Yetis." ...

There is a perfect fit to have a professional hockey team named after a mythical ... The Yeti would also make for a great NHL mascot. Going with the Utah Yeti would also create or enhance ...

The Utah Hockey Club is without a permanent name in its first season since moving from Arizona to Utah, but it’s not without ...