Databricks is putting its name on Cal’s football field. The $22.8 million bet is much bigger than college sports.

The AI data platform startup’s first college athletics sponsorship puts its brand on national television, and brings it back ...

Cal’s Memorial Stadium gets a new name: Meet Databricks Field

BERKELEY, Calif. (KRON) — Cal football is getting a new name on its home turf. Cal Athletics and Databricks have announced a ...

Cal Opens On-Campus Twitch Studio for Student-Athletes Through StreamU to Expand Athlete NIL Opportunities

The permanent production space is available to Golden Bear student-athletes across all sports for regular programming on StreamU’s Twitch channel.BERKELEY, Calif., Oct. (GLOBE NEWSWIRE) -- StreamU, ...

Biggest-Ever Cal Athletics Sponsorship Deal Comes Via $190 Billion Company Started By Berkeley Researchers

The roots of the sponsorship deal, the largest in the athletic program’s history, date back to Berkeley’s Soda Hall where seven researchers started Databricks, now valued at $190 billion.
Pasadena Now

UCLA-Cal Football Rivalry, Once a Rose Bowl Highlight But Now a Thing of the Past, Will Cost Bruins $10 Million a Year

A University of California Board of Regents panel Tuesday approved a plan for UCLA to pay $10 million annually to UC Berkeley to bolster the finances of the Golden Bears’ athletic programs following ...

Virginia Tech football vs. California: Preview, betting odds, how to watch

The Virginia Tech Hokies (4-1, 1-1) face the California Golden Bears (2-3, 1-1) in Week 6 action this Saturday at California ...

Troutman Amin, LLP, Official Law Firm of UC Berkeley Golden Bears, Celebrates Databricks Field Naming Deal

Troutman Amin, LLP Troutman Amin, LLP, Official Law Firm of UC Berkeley Golden Bears, Celebrates Databricks Field Naming Deal Berkeley, CA,, Sept. 29, 2026 (GLOBE NEWSWIRE) -- Troutman Amin, LLP Lion ...

Sponsorship paid in 'stock' rather than cash. A new form of sponsorship: 'becoming a shareholder,' as seen in the contract between the University of California and AI co…

Who this article is for and what you will understand after reading itHello. I share information about American college sports ...
USA Today

Pair of California high school football powerhouses to meet in college stadium in 2026

California high school football powerhouses Corona Centennial and De La Salle are set to face off Sept. 26, 2026, at the University of California-Berkeley in a long-awaited matchup, it was reported on ...
Warriors Wire on MSN

Yaxel Lendeborg, Will Richard attend Cal vs. Clemson game in Berkeley

Before training camp gets underway, a pair of Warriors were in Berkeley for some football on Friday night.