To help marketers ensure their Universal Event Tracking (UET) tags are properly implemented, Bing Ads has launched a Chrome browser extension called UET Tag Helper. UET tags are used to capture ...

Bing Ads is alerting advertisers that the days of using Campaign Analytics for conversion tracking are numbered. If you haven’t already made the switch to Universal Event Tracking (UET), the clock is ...

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced ...

Bing Shopping ads now allow marketers to include multiple image URLs in their product feeds to show a product from different angles. The images will begin to serve up in Bing Product Ads by the end of ...