LONG ISLAND CITY, N.Y. — A large group of major U.S. Multichannel Video Programming Distributors (MVPDs) have committed to “unified guidance” on Multiscreen TV Advertising Terminology. The goal of the ...
NEW YORK—At a time when major changes in the media landscape have transformed multiplatform advertising, a larger group of MVPDs have come together to offer some unified guidance on Multiscreen TV ...
NEW YORK--(BUSINESS WIRE)--Today, a large group of major U.S. Multichannel Video Programming Distributors (MVPDs) including Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, ...