Advertising agencies offer either a general advertising service, creating advertisements for both consumer and business products, or a specialist service concentrating on particular sectors, such as ...

Opinions expressed by Entrepreneur contributors are their own. If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an ...

Managing the relationship with clients is one of the most important tasks for an advertising agency. The average client-agency relationship in 2013 lasted just three years, compared with seven years ...

Ad agencies are often wont to say that they create messages which affect the long-term value of their clients’ brands. However, the truth is that most agencies struggle to justify their own value in a ...