“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Transparency is a word that often gets thrown around in politics. On the campaign trail challengers vow, if elected, to have a transparent administration, and incumbents tout how theirs embody ...

Being transparent is key to earning consumer trust, building and maintaining a strong reputation with the public and empowering employees — all of which ultimately drive business growth, but more ...