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During the dot-com heyday, companies slapped sites on the Web and waited for traffic to pour in. They counted “eyeballs” and measured their site’s “stickiness” as a way to convey the online real ...

I've always loved the moment in The Wizard of Oz when the wizard, frantically turning cranks and pulling levers, yells, "Pay no attention to that man behind the curtain!" Not only is his character ...

At Institutional Marketing, the main software we use to track website analytics is Google Analytics - which is free and easy to use! Tracking website and page statistics is essential for making ...