Are funny ads back? The Drum humorologist Paddy Gilmore thinks so. Here he outlines the highs and lows of humor in 2025, prepare your funny bones for a ticklin’. Where is funny marketing at the end of ...

As the podcast advertising space narrows, are the medium’s ads hitting their mark? Not as well as they could be, according to Cumulus Media and Signal Hill Insights’ Fall 2023 Podcast Download. The ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Forbes contributors publish independent expert analyses and insights. The Super Bowl has always been a news- and money-making event, but this year it is an American economic bonanza. What is more ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Meg Ryan and Billy Crystal reprise their roles from "When Harry Met Sally" in a Super Bowl 2025 ad from Hellmann’s. The best Super Bowl 2025 ads airing in Sunday’s game will do a lot more than make us ...