Back in olden times — like 10 years ago — children wanted what they saw on TV commercials for holiday gifts. But thanks to YouTube, they have fallen in love with "unboxing" videos. This very unsexy ...
Kids like weird things: Yellow sponge-boys, talking doe-eyed ponies, ruddy-cheeked rodents that say only “pika pika,” and, especially in the past few years, unboxing videos. Kids’ unboxing videos are ...
Meet the man behind the $5 billion toy juggernaut. By Chavie Lieber This story was originally published on Dec. 17, 2019 in NYT Parenting. Isaac Larian, the founder and C.E.O. of MGA Entertainment, ...
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