Or reset and start over? Tik Tok uses algorithms to show you content it thinks you’re going to like, based on accounts you follow, your location, search history and interactions So liking, favouriting ...

Just ask Khaby Lame, who built a global following without saying a word, or Alix Earle, who turned casual, hyperspecific storytelling into a full-blown brand: Getting on TikTok’s For You page can turn ...