Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher behind Marketing Dive, is also invested in Ascential, of which WARC is a part. Informa has no influence over ...

The embattled app TikTok, in the face of a looming survival deadline, has launched an old-school campaign to sway Washington, blanketing Metro stations with ads to remind policymakers of its ...

If TikTok avoids a ban in the U.S., the ByteDance-owned company's global ad revenue is forecast to reach $32.4 billion in 2025 -- marking a faster growth rate than rival platforms like Facebook and ...

With TikTok’s usage still climbing across Southeast Asia and advertising revenues surging, the short-video platform TikTok is making a concerted effort to court app marketers in the region and grow ...

A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative brief of a Big Game spot. TikTok’s ad business is showing renewed spark ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues to take up a greater slice of consumers’ media time. A potential U.S. ban ...

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