It's not uncommon for players to start the season in December wearing apparel from an old sponsor, before making a dramatic unveil and finishing tennis' opening week wearing a whole new wardrobe.

Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. The Psycho Bunny logo comes as noticeable as the apparel brand’s name suggests. And we’ve only just begun seeing it ...

Among the players switching brands is American tennis star Frances Tiafoe. The World No.17 started his career with adidas before signing with Nike in May 2016. Tiafoe wore Nike during his short run at ...

So Clean" when teasing the upcoming tennis gear. It was a clear sign that Sinner and Nike are rolling out a new collection of ...