In the fast-paced, digital world of online dating, first impressions matter – especially on platforms like Tinder ... are more likely to make women swipe left. Whether it’s a lack of effort ...

and then in 2012 with Tinder (catered to a younger, college demographic). These mobile apps allowed users to scan through photos and short bios of prospective singles. With a left or right swipe ...

I couldn’t believe it hadn’t ever been done before. Swipe right to like. Swipe left to pass. Tinder’s swipe was the first to accomplish two things at once: navigating and decision-making.