CAMDEN, N.J. — Subaru of America is hooked on a feeling. That feeling is love, an emotion that has been a recurring theme in the Japanese automaker's U.S. marketing since 2008, evolving and growing, ...

Subaru has truly outdone themselves with their latest commercial—especially according to their four-legged fan club members! One dog mom recently posted a TikTok video of her pack of Golden Retrievers ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Since 2008, Subaru of America has fostered a marketing identity built around the idea of love. Now, the automaker is leaning on that emotion in a more active and direct way with its advertising during ...

3 Oct 2014, 07:20 UTC · By: Mihnea Radu // Subaru is perhaps the last bastion of love for Japanese imports. Because after all, nobody really loves their Toyota Camry ...