Packard officials felt that the larger Studebaker dealership network and the aforementioned “Packard badge on Studebaker built cars” would sell. It was not to be, however.

Here's your (fictional) chance to bring your favorite dead brand back from the dead with an electric powertrain ...

Packard officials felt that the larger Studebaker dealership network and the aforementioned “Packard badge on Studebaker built cars” would sell. It was not to be, however.

I do know that the Packard failed when Studebaker joined forces with them but I’d like your opinion on this merger and also some Packard and Studebaker memories, good and bad.

I have read some about the demise of Studebaker, and you have commented on it in your column; still, I am curious about what really happened. It seemed to me to be a matter of poor management, or ...

Studebaker/Packard had heavily invested in diversification through the 1950s and owned the Paxton supercharger company, so it offered an incredible 300-horsepower supercharged version of the Avanti.

In 1957, Studebaker eliminated the Packard engines, relying on a supercharged 289-cubic-inch V-8 to arrive at the same 275 horses as the 352 Packard.

1958 would be the last year for Packard. Once one of America’s leading producers of luxury automobiles, Packard’s fortunes ...

Even though the Packard engine was discontinued in 1957, the Golden Hawk remained just as powerful thanks to a supercharged 289-cubic-inch Studebaker V8. But the first-year Packard-powered version ...

What many aren’t aware of is why the Studebaker-Packard merger was originally proposed. It all reverts back again to a name I write about quite a bit in this column, namely George Mason.